Innovative SEO's BlogAmish Keshwani's blog on SEO Tips and tricks for SEO Ahmedabad

Innovative SEO : Learn & Share All About SEO

Hello Friends,

Its almost mid of 2011 & a great time to re-look at basics once again to get some insights for creativity & missing links. One common issue which always keep SEO’s busy in thinking is Link Building. Here are few known but unexplored or less explored / evaluated ways of generating inbound links.

Link Structure : Back to Basics of Link Building

It adds value to the web, looks natural, and looks social to a search engine. For example, using social bookmarking to point to an article, that references a blog, that ultimately points to the Target URL. This type of natural/social link structure has become even more important since the Google Panda Algorithm update.

Here you goto get your link structure in place,

1. Targeted searching
   • Solo SEO : Here you just need to enter the keyword & it will generate the list of links where you can do research about directories & sites related to your keywords. Worth to try.
   • Advanced Search Queries in Google : For ex. You can type allintitle:”keyword” resources site : .org
2. Link Acquisition Tool Read the rest of this entry »

Innovative SEO : Learn & Share All About SEO

Hello Friends,

Few days back, Google has released a new feature known as Google +1. Its different from Google buzz services & I am sure many of you have read about the same. Initially it seems that, its more like a kind of personal search & help individual to improve the personal search only, but now with the recent research & testing the data says something different.

Google +1 Impact : Improved Organic clicks by 20%

Recently, One of the Dutch SEO Firm has released a White paper on the impact of +1′s on SERPs, reporting that its website reported almost 20 % more traffic after it garnered +1′s. So, How they exactly implemented & tested Google +1 for their website. The story goes like this,

The company asked readers to +1 its website on SERPs in exchange for a service valued at $9, and 73 consumers responded. Once users who were logged into their Google accounts gave experiment pages a +1, they were then asked to re-tweet these pages to let the company know they had participated.

So, that’s it ? Did it improved the traffic ? Well, Answer is not in black & white. There are some more questions which needs to be answered like, what share of increased visibility comes from +1 and what share might be a result of the re-tweets? The company reported that, Read the rest of this entry »

Innovative SEO : Learn & Share All About SEO

Hello Friends,

Its been almost a month since my last post, seems like life is runing too fast these days for me but, this will not keep me apart from checking industry updates & share it with all of you. So, for today, I am going to share a quick summary of updates & changes implemented by Google for entire month. Though, there is no major Search algorithm update but yes, there is some major announcement by Google.

Google Search Updates for May,2011

• Page Load Time : New Update in Google Analytics

We have observed & heard that, Google is working hard to improve the speed of the web & page load time is again one of the important factor taken into consideration for ranking in SERP. To improve the performance of web pages, first we need to measure and diagnose the speed of a page. But things will not stop there, even with page speed measurements, it’s critical to look at page speed in context of other web analytics data. Google has implemented the new code by which we can actually check the pages speed & its contextual effects on overall site performance & ranking.
Uses for the Site Speed Report in Google Analytics

Read more about the code at Official Google Analytics blog

• Google Adwords : Few Important Policy Updates

On May 17th, Google have added three requirements to their existing AdWords policies that cover disclosure and usage of personal information. These requirements will apply everywhere AdWords is available.

1. Clear, accessible disclosure before visitors submit personal information  : You need to clearly describe how any personal information you solicit will be used. Your description must also be easily accessible before site visitors submit their details. Read the rest of this entry »

Innovative SEO : Learn & Share All About SEO

Google seems now in a full swing to carry all the updates. Recently, we witnessed Google Panda update, then we witnessed +1 feature by Google & now, one more update by Google for Hotels / Lodging Industry. Now, we can see the real time hotel prices as we surf Google for Hotels.

Hotel Prices Ads : 3 New Google Formats

Since last 1 year, Google was testing this feature under Google Maps. Now, this feature seems going live on Google normal SERP. The 3 different formats where Google is showing these prices are,

1. Google Maps
2. Google Places
3. Google Local

But, Google has clarified from Day-1 that, the prices of the Hotels will not going to have any impact on Google SERP listing. Seems, now SEO’s can not blame hotels for low ranking, lol Read the rest of this entry »

Innovative SEO : Learn & Share All About SEO

Hello Friends,

Since last 3 months, I am observing this new trend in Search Industry. With the launch of Google smart TV, its quite predictive that, now TV media need SEO. But, its delayed as initially, Google TV was not much successful but now, many BIG brands are coming up with the Smart TV concepts. So, now, Google is in the Game again but with their original concept of Search.

Google wants TV channels to do SEO

Well, The meaning here is that, Now Google want TV channels to optimize their website with specific Meta tags so that Google crawlers can identify, index & define the search pattern for TV shows.  Google is encouraging TV show owners to do tagging for their online videos with several new fields which will be used in both video sitemaps and mRSS feeds. Read the rest of this entry »