Innovative SEO's BlogAmish Keshwani's blog on SEO Tips and tricks for SEO Ahmedabad

Innovative SEO : Now An Inbound Marketer

Hello Friends,

Wish you all a very happy near year

Death of SEO

Well, Yes, New Year greeting message does not go well with the Title, but then it’s the reality Since you are reading this blog that means that some way you are connected with SEO Industry and you might be shock or surprised but the truth is, YES, SEO is going to die in 2013.

So, What’s Next ?
Well, Death is not the end but a new beginning, and that’s what applies to SEO. With major update of Google Panda & Google Penguin, the old school SEO techniques will not going to play anymore. Google has changed the rule & make it stricter to offer quality & relevant results to its user. All those Back link game of Article submission, Press Release & Directory submission are slowly getting replaced with Citation, Social signals & mentions.

Ah ? So, What exactly changed? Read the rest of this entry »

Innovative SEO : Learn & Share All About SEO

Hello Friends,

Its been long time since my last post. Well, but here I am back with some really interesting updates by Google. Well, Its not about Panda or Penguin or nothing you need to worry about, but in fact this news will bring some smiles on your face. Yes, after giving penalties to many webmasters, now Google extends the hand of help finally.

To-day, Google announce a very important tool, named as Google Tag Manager. From first impression, I would say it’s a All-in-one solution for managing all google products & it looks promising to me.

Google Tag Manager :

So, What exactly this Google Tag Manager is ?

Google Tag Manager

If you have used different Google products like, Google Analytics, Google Adwords, Remarking, Conversion tracking then you must be knowing that, each time you want to experiment something or track something, you need to add a separate code on your website, and if you are working in a big organization then your trouble gets doubled, as you need to run around your project manager & then webmaster who manages the coding & server of your website & request them to add new code & all that. But now, thankfully, it will not be needed with Google Tag Manager.

Read the rest of this entry »

Innovative SEO : Learn & Share All About SEO

Hello Friends,

This post is all about Paging issues most of you have faced when it comes to SEO. As we all know that Google crawler faces difficulty in crawling, indexing & ranking content having pagination. Why ? Here are the reasons,

Google paging issue

But recently, Google has revealed secretcs about Pagination issues & its solutions. Here are the 3 things you have missed about pagination when it comes to SEO.

3 things you don’t know about paging :

Recently, Google Webmaster tool has published Youtube video on their Youtube channel, where they have disclosed this 5 things which probably you didn’t knew. Read the rest of this entry »

Innovative SEO : Learn & Share All About SEO

Hello Friends,

Recently, I have come across a real time challenge to track a really important data in Google Analytics. One of my client has a website which offers Online Application From in PDF Format & One has to download it, fill it & send back on given email id. Now, here, for Client, its really important to know that how many people have downloaded the PDF ? There are 3 application forms, so comparison metrics for all 3, Geography details, Traffic channel details for Downloads & many more. But, everything can be available if we are able to track when PDF get downloaded by a visitor. So, to-day’s blog post is all about How to track PDF download in Google Analytics.

How to Track PDF Download in GA :

There are 2 ways we can track PDF download in Google Analytics.

1. Generate Virtual Pageviews when someone downloads PDF
2. Set & track Events when someone downloads PDF

Read the rest of this entry »

Innovative SEO : Learn & Share All About SEO

Hello Friends,

In continuation to my previous post on Google Plus : Bitter or Better , this post is more about the impact of Google+ SERP on SEO. In last post, I have share that, how Google reads individual search pattern, track & analyze the data through web history. Now, this impacts along with what your friends in your G+ circles are sharing while you search for anything in Google+ search.

Google+ : SEO Impact

I clearly sense the two major objective of Google behind this Google+.

1. Gaining market share in Social Media
2. Improve the trustworthiness of results & give personalize touch to result pages.

So, by now its very clear that, based on your web history & what your friends have shared on web, you will get personalized results. It simply means that, if you are a business, then you need to have Google+ page & need to get added by people in their circles so that you can get maximum possibilities to appear in personalized search results. But Do this impact to all ? Read the rest of this entry »