Innovative SEO's BlogAmish Keshwani's blog on SEO Tips and tricks for SEO Ahmedabad

Innovative SEO : Learn & Share All About SEO

Google seems now in a full swing to carry all the updates. Recently, we witnessed Google Panda update, then we witnessed +1 feature by Google & now, one more update by Google for Hotels / Lodging Industry. Now, we can see the real time hotel prices as we surf Google for Hotels.

Hotel Prices Ads : 3 New Google Formats

Since last 1 year, Google was testing this feature under Google Maps. Now, this feature seems going live on Google normal SERP. The 3 different formats where Google is showing these prices are,

1. Google Maps
2. Google Places
3. Google Local

But, Google has clarified from Day-1 that, the prices of the Hotels will not going to have any impact on Google SERP listing. Seems, now SEO’s can not blame hotels for low ranking, lol Read the rest of this entry »

Innovative SEO : Learn & Share All About SEO

Hello Friends,

Since last 3 months, I am observing this new trend in Search Industry. With the launch of Google smart TV, its quite predictive that, now TV media need SEO. But, its delayed as initially, Google TV was not much successful but now, many BIG brands are coming up with the Smart TV concepts. So, now, Google is in the Game again but with their original concept of Search.

Google wants TV channels to do SEO

Well, The meaning here is that, Now Google want TV channels to optimize their website with specific Meta tags so that Google crawlers can identify, index & define the search pattern for TV shows.  Google is encouraging TV show owners to do tagging for their online videos with several new fields which will be used in both video sitemaps and mRSS feeds. Read the rest of this entry »

Innovative SEO : Learn & Share All About SEO

Hello Friends,

Many of you have heard about recent Google Panda Update also known as Google Farm Update. Well, like every other SEO guy I have tried to study & analyze the impact of the same on my client’s website as well as on my blog. I came out with few concrete results & beliefs which I think will help me & my blog readers to rule the SERP till the next big update.  There are 4 major learnings from my analysis so far which I am going to share with you guys, I hope that will help you to revise your SEO strategy to rule the SERP after Google Panda Update.

4 tips to win Google Farm Update

Well, To start with, let me brief you that, the Google farm update is majority focus on low quality content & links coming from such content farm sites.  So, all those SEO who did only Directory submission & Article submission to get their client’s site on top is now struggling to survive in this most competitive stage. My analysis says that, The Big Brand sites, already established sites & sites having identity by links from diversified sectors survived & performed well in this update. Only those sites which were poor seo & only getting links from content farms are penalized badly. So, What are those 4 tips ? Read the rest of this entry »

Innovative SEO : Learn & Share All About SEO

Hello Friends,

Since last few weeks I have been reading many updates on Google penalties on BIG BRANDS websites. Webmaster forum is for the first time discussing openly about link strategy of specific websites & disclosing the hidden patterns & so on. All this make me think about the very basic & one of the foundation concept of SEO i.e. Link Building. If you notice, the only thing common between all the issues recently discussed is their linking strategy (paid links mainly)

So, this indirectly confirms that, Back Links are still the major player in getting the Rankings. No matter what BIG SEO or Internet Marketing Consultant are sharing but the fact remains the same, Get LINKS to GET RANK in Google. The only thing which getting change is the STRATEGY to GET Links. The more innovative your link strategy, the high probability of your chance to getting links & rankings.

5 Innovative Link Building Techniques : Things to learn from BIG Brands

If you want success then either be the best or at-least be different, and thats what exactly applies to Link building too. One need to study & get creative to be innovative with their linking strategy. Here we go with 5 such examples. Read the rest of this entry »

Hello Friends,

Innovative SEO : Learn & Share All About SEO

Since last few days, I have been researching on new changes done by Google in their algo to rank website in their SERP. I will share about the trends & all in my second post but this post is all about the other side of the industry which made me think about the values of a business/ an individual as SEO Professional and ethic of SEO.

Well, during my research I have come across many websites & social media pages/profiles of companies as well as individual. Some of are known to me & some are not, but what makes me think is the way website represents the company, the social media profiles of the companies / individuals and the way its ranking in search engines.

I wont get in much details of these website but would love to share few points which questioned the morality of the SEO profession.

Google & other search engines have shared thier guideline to make the website SEO friendly, but as we know people do try different methods to push their site into Search Engines (Grey hat & black hat methods) but lets talk about WHITE HAT SEO & Ethics of White hat SEO.

1. Even in white hat methods people try to get back-links using directory submissions & Article submissions & all. Now, ideally, you should only get a back-link when someone naturally comes in & refer you (just like RT & Re-share in various social media platforms) but here very rare SEOs there who just wait for others to start giving them backlink. Objective is clear to get links so that their client’s website start getting rank in Search Engines. So, Do we follow PURE WHITE HAT HERE ? We need to think, Isn’t it ? Read the rest of this entry »