Google and No-Follow Attribute

Category : Google, SEO

Innovative SEO : Learn & Share All About SEO

Hello Friends,

Its been a month since I posted my last post on this blog & my mail box have flooded with the emails with complains that the blog is not getting updated. Well, I can not afford to let go my readers like that & hence here is some interesting post for you friends. No, Its not an ordinary article on “NoFollow” attribute, but this is purely based on my research which I have done as a part of my project recently. I would love to know your thoughts & experience about this. So, here you go.

How Google treats “No-Follow” attribute ?

Last week, I was working on an interesting project. The site is comparatively old but does not have a good PR for home page as well as internal pages. The main objective was to get the Service / Product pages in Google SERP ranking. So, I was working hard on back link analysis of successful pages as well as competitor websites which have good rankings in Google. I did good comparative analysis & found few strange patterns.  Yes, you get it right, something strange in Backlink patterns. I studied the Google Webmaster Tool to get an idea of how Google treats backlinks patterns.

Now here the great surprise comes to me. I found that, Google shows hardly 10 links for a page which I am targeting & 4 out of 10 links are “No Follow” which has been shown in Google Webmaster Tool. STRANGE … Isn’t it ? As per the Google’s stand on rel=”nofollow”, Google crawler supposed to not follow that particular link. That simply means that, this link is just for the information of visitors & have no value in terms of Google Search Engine, so Why Google needs to count & show this backlink in Webmaster tool ?

On the contrary, I have very good other backlinks for the same page (backlinks from EZine & other reputed PR sites) which has been indexed & shown by Yahoo but Google is not showing up this high reputed backlinks & instead showing up the “No Follow” backlinks. So, Couple of queries arise in my mind. Contunue Reading

URL Shortening Service : The Otherside of business

Category : SEO, Social Media

Innovative SEO : Learn & Share All About SEO

Hello Friends,

In the morning, I was reading one of the online newsletter which I have subscribed to get updated with the industry news. It was basically a marketing newsletter which logically described the reason to buy a product, but the arguments have inspired me enough to think more about the topic & I thought that, it might inspire you too :)

Link Shortening Services : Risk or not to risk ?

Being in the search industry for 5+ years, I have witnessed many changes and updates  of the search industry and I have learned that, it’s very important to analyze any new services before using it. One of the such most popular service is “URL shortening services

Before going further, lets discuss WHY people felt need of such service. With the increase in usage of micro blogging sties like TWITTER where there is limitation of 140 characters; people felt a need to some solution to shorten the URL, so that they can utilize the 140 characters at most. Not only Twitter, LinkedIn & other such Social networking sites have put this limitation on the users. Few of the market watchers caught this opportunity & introduced the URL shortening service to help the people and that too free :)

The Other side of the business

Now, every new invention has 2 sides, following this universal rule, many spammers have start taking a benefit of the other side of this new service.   Contunue Reading

Social Media Monitoring : Whos talking

Category : SEO, Social Media, Web Analytics

Innovative SEO : Learn & Share All About SEO

Hello Friends,

To-day I came across an amazing site which enables us to measure / monitor the social media impact on specific keyword/ services /products. As we know that,Search Industry always keep improving, 10 years back ,we were talking about Google, then industry move one step forward to specific Directories search, then Other Search Engines & Now, we are talking about Social Media. Many companies now working towards “Brand Marketing” / “Reputation Management“. Companies & specifically Big Brands are working towards Social Media & much concerned about what people are saying about their brands. So, SEO & Web Analyst are started looking for options where they can monitor the activity & help companies to improve their identity on the web.

Social Media Monitoring : Whos talking

To-day , I just came across to this site & find it amazing. It really helps to track in majority of sites & that too “FREE”. Contunue Reading

SEO for Startups : A must see presentation

Category : SEO

Innovative SEO : Learn & Share all about SEO

Hello Friends,

To-day, I was just going through my all time favorite blog SEOMoz. I am really really impressed by a presentation on “SEO for Startup” posted on the  SEOMoz blog, I recommend the same to all SEO guys, Business Development Professionals or simply any one who is interested in starting / planing SEO for their business.

[scribd id=27319437 key=key-1ngqjp2ibmtst1ns7y1i]

Hope you guys enjoyed this presentation (My special thanks to Rand for such a great presentation, Rand you always rock) :)

Twitter Update : Twitter goes local

Category : SEO, Social Media

Innovative SEO : Learn & Share all about SEO

Hello Friends,

Wishing all my Indian blog readers a Very Happy Republic Day :) , I hope you enjoyed & celebrated the same. Now, back to the business, I was just going through the regular tweets on my twitter account & I noticed one more update on Twitter. Twitter updated with the option to get trendy topics country specific.

Twitter goes local : Country specific Trends

If you are a regular twitter user, you might be aware about trends followed by # sign & the more it is used, it become the trendy topics of the day. Its a kind of attraction, but now it becomes more specific. You can now get country specific twitter trends.

Twitter Update 2010

Twitter Trends goes local

So, as you can see in the image, you can select your country from twitter page. But still, not all the countries are listed on twitter. May be, twitter is trying the beta version of this. But still, INDIA is not into the list of countries specified, and no option to add as well, I guess, twitter has listed the country which has more number of twitter users or who tweets from regular basis. Contunue Reading