Posted by Amish Keshwani | Comments : (0)
Category : SEO, Social Media
Innovative SEO : Learn & Share All About SEO
Hello Friends,
Innovative SEO is back again in action to update readers with his observations & learning 
, its all your comments & motivation which makes me keep going, thank you friends for your unconditional support. Yes, Today, I am back with one more update about Twitter. I have observed few changes in Twitter, that is “Promoted Tweets”. Many of you guys have heard this back few weeks ago but it seems that now Twitter has implemented its business concept, after all they need to earn their bread & butter too
Twitter Update : Other side of business
I have recently observed that, Twitter has implemented two big changes in its layout as well as functioning areas. One is, as I said, Promoted Tweets. Now, When you login to your twitter screen on the web, on the right hand side column, under trending topics, you will notice the “PROMOTED” tag for any particular topic. Please refer the below image for more explanation.
When you click on that particular trending topic, it will take you to the promoted tweets for the same. It seems like, TWITTER is now moving towards on Google Way to earn the revenue from Advertising Module. It takes a dramatic turn while most of us were predicting that, Twitter might be a tough competitor for Google but, instead Twitter silently & slowly taking few turning step to create its own brand & start a seprate advertisng module.
Contunue Reading
Posted by Amish Keshwani | Comments : (1)
Category : Google, SEO
Innovative SEO : Learn & Share All About SEO
Hello Friends,
Last few weeks were really challenging for me & was passing throught the ups & downs of life, though it was difficult but enjoyed it too. Google is no more behind in updating its own algorithm for changes & one such update recently they have announced for the webmasters. Yes, today, I would like to share about the changes / updates announced by Google for XML sitemaps.
Google Update : Mixed Media XML Sitemap
Google announced that they’re now accepting mixed-media XML sitemaps. Now, you must be thinking about, what does it mean ? Well, It simply means that, now you can put images, video and regular page URLs all into the same map. I have tried my hands on this when I got notified about this update. According to Google’s post, you have to use all sorts of fancy code to insert images and video into normal XML sitemap. The sample XML sitemap structure will be as shown below, Contunue Reading
Innovative SEO : Learn & Share All About SEO
Hello Friends,
Its been a month since I posted my last post on this blog & my mail box have flooded with the emails with complains that the blog is not getting updated. Well, I can not afford to let go my readers like that & hence here is some interesting post for you friends. No, Its not an ordinary article on “NoFollow” attribute, but this is purely based on my research which I have done as a part of my project recently. I would love to know your thoughts & experience about this. So, here you go.
How Google treats “No-Follow” attribute ?
Last week, I was working on an interesting project. The site is comparatively old but does not have a good PR for home page as well as internal pages. The main objective was to get the Service / Product pages in Google SERP ranking. So, I was working hard on back link analysis of successful pages as well as competitor websites which have good rankings in Google. I did good comparative analysis & found few strange patterns. Yes, you get it right, something strange in Backlink patterns. I studied the Google Webmaster Tool to get an idea of how Google treats backlinks patterns.
Now here the great surprise comes to me. I found that, Google shows hardly 10 links for a page which I am targeting & 4 out of 10 links are “No Follow” which has been shown in Google Webmaster Tool. STRANGE … Isn’t it ? As per the Google’s stand on rel=”nofollow”, Google crawler supposed to not follow that particular link. That simply means that, this link is just for the information of visitors & have no value in terms of Google Search Engine, so Why Google needs to count & show this backlink in Webmaster tool ?
On the contrary, I have very good other backlinks for the same page (backlinks from EZine & other reputed PR sites) which has been indexed & shown by Yahoo but Google is not showing up this high reputed backlinks & instead showing up the “No Follow” backlinks. So, Couple of queries arise in my mind. Contunue Reading
Innovative SEO : Learn & Share All About SEO
Hello Friends,
In the morning, I was reading one of the online newsletter which I have subscribed to get updated with the industry news. It was basically a marketing newsletter which logically described the reason to buy a product, but the arguments have inspired me enough to think more about the topic & I thought that, it might inspire you too
Link Shortening Services : Risk or not to risk ?
Being in the search industry for 5+ years, I have witnessed many changes and updates of the search industry and I have learned that, it’s very important to analyze any new services before using it. One of the such most popular service is “URL shortening services”
Before going further, lets discuss WHY people felt need of such service. With the increase in usage of micro blogging sties like TWITTER where there is limitation of 140 characters; people felt a need to some solution to shorten the URL, so that they can utilize the 140 characters at most. Not only Twitter, LinkedIn & other such Social networking sites have put this limitation on the users. Few of the market watchers caught this opportunity & introduced the URL shortening service to help the people and that too free
The Other side of the business
Now, every new invention has 2 sides, following this universal rule, many spammers have start taking a benefit of the other side of this new service. Contunue Reading
Innovative SEO : Learn & Share All About SEO
Hello Friends,
To-day I came across an amazing site which enables us to measure / monitor the social media impact on specific keyword/ services /products. As we know that,Search Industry always keep improving, 10 years back ,we were talking about Google, then industry move one step forward to specific Directories search, then Other Search Engines & Now, we are talking about Social Media. Many companies now working towards “Brand Marketing” / “Reputation Management“. Companies & specifically Big Brands are working towards Social Media & much concerned about what people are saying about their brands. So, SEO & Web Analyst are started looking for options where they can monitor the activity & help companies to improve their identity on the web.
Social Media Monitoring : Whos talking
To-day , I just came across to this site & find it amazing. It really helps to track in majority of sites & that too “FREE”. Contunue Reading
