Innovative SEO's BlogAmish Keshwani's blog on SEO Tips and tricks for SEO Ahmedabad

Innovative SEO : Learn & Share All About SEO

Hello Friends,

Just few days back, I have shared the industry news that, since a long time Google have not updated its Toolbar Page Rank & it might possible because its license to use due date approaching by the end of this year. But, Yesterday i.e. on 20th January,2011, Google has updated the Google Toolbar Page Rank (PR).

Google Toolbar PR Update : January,2011

Well, today morning, I cam across two major news from Google. The first is very obvious, Google Page Rank update & Second is, Larry Page is now taking a charge as Google CEO. I don’t know whether this is just a coincidence Or there are some correlation.  The first thing, like every other SEO professional I did was, checking up my client’s domain PR, and am glad that its improved

But, story didn’t end here as my analytical habit forced me to look at it in more detail. So, What I noticed ? Read the rest of this entry »

Innovative SEO : Learn & Share all about SEO

Hello Friends,

To-day’s most buzz news is about Matt’s recent Video interview on “Does Google use data from Social Sites in Ranking ? ” Lot of people view the video (In case you haven’t below is the same video you might want to watch) .

Like other SEOs , I also get exited after watching this video & started thinking about role of Social Media in SEO. But after watching the video carefully for two more time, I realized that its not actually what it looks like.

4 things you might have missed about Social Media links :

Well, many a times, things are not really which it looks like , the same is the case with the Social Media links. Here are 5 things you might miss from this video. Read the rest of this entry »

Innovative SEO : Learn & Share all about SEO

Hello Friends,

Many of you are following industry updates quite closely & hence I assume that, many of you are aware about the much talked & watched story of Decor My Eyes on NY Times. If not than you can still read it at Search Engine Land as they have covered & analyzed this story very closely.

Well, just to give a brief to those who have not read it yet, New York Times has a great, detailed story out about a merchant with an unusual marketing strategy: be mean to customers. Any publicity, even negative publicity, helps to win with Google’s ranking algorithms.

“Hello, My name is Stanley with DecorMyEyes.com,” the post began. “I just wanted to let you guys know that the more replies you people post, the more business and the more hits and sales I get. My goal is NEGATIVE advertisement.”

It’s all part of a sales strategy, he said. Online chatter about DecorMyEyes, even furious online chatter, pushed the site higher in Google search results, which led to greater sales. He closed with a sardonic expression of gratitude: “I never had the amount of traffic I have now since my 1st complaint. I am in heaven.”

So, Do you really think that Negative Advertisement will help in Online Marketing ?

Negative Reviews & Google’s stand on rankings

Well, to all my surprise, Google have indirectly accepted this on their official blog.

“We were horrified to read about Ms. Rodriguez’s dreadful experience. Even though our initial analysis pointed to this being an edge case and not a widespread problem in our search results, we immediately convened a team that looked carefully at the issue. That team developed an initial algorithmic solution, implemented it, and the solution is already live”

Read the rest of this entry »

Innovative SEO : Learn & Share all about SEO

Hello Friends,

Recently, I have came across 3 major updates in Google in this month of October,2010. Since last many days there were no major updates announced by Google as compared to other social media channels so these updates are expected but not explored.

Google SERVER TOOL :

Google is constantly trying to make the web faster & thats the reason, page load time is one of the important criteria in SEO. This new tool of Google optimizes web pages at the server level on-the-fly, with no manual work needed. It’s an Apache server module called mod_pagespeed and Google refer it as add-on to last year’s page speed browser add-on.

Google’s product manager,  Richard Rabbat said, “There are 1.2 million users of Page Speed, but it only tells developers what’s wrong with their web site. We wondered, ‘Can we fix it for them?’”

Read the rest of this entry »

Innovative SEO : Learn & Share All About SEO

Hello Friends,

It been a really great feeling to e a part of ever changing Search Industry. Everyday something new comes out & you have to learn, unlearn & re-learn it. Its a continuous process which helps you to grow & stay active every minute, every second. Its changing every time, be it from Google, Social Media or Analytics. This time, its again from Google.

Google NEW

It seems that, Google is really facing some challenges & bit worried with the growth of facebook and may be that’s the reason, we are witnessing the series of update s from Google in last one month.  Google Instant was the last change we witnessed few days back & now, Google has introduced one great facility to all webmaster & SEO professionals to stay updated & that’s, Google NEW.

Read the rest of this entry »