Innovative SEO's BlogAmish Keshwani's blog on SEO Tips and tricks for SEO Ahmedabad

Innovative SEO : Learn & Share All About SEO

Hello Friends,

In continuation to my previous post on Google Plus : Bitter or Better , this post is more about the impact of Google+ SERP on SEO. In last post, I have share that, how Google reads individual search pattern, track & analyze the data through web history. Now, this impacts along with what your friends in your G+ circles are sharing while you search for anything in Google+ search.

Google+ : SEO Impact

I clearly sense the two major objective of Google behind this Google+.

1. Gaining market share in Social Media
2. Improve the trustworthiness of results & give personalize touch to result pages.

So, by now its very clear that, based on your web history & what your friends have shared on web, you will get personalized results. It simply means that, if you are a business, then you need to have Google+ page & need to get added by people in their circles so that you can get maximum possibilities to appear in personalized search results. But Do this impact to all ? Read the rest of this entry »

Innovative SEO : Learn & Share All About SEO

Hello Friends,

Its almost mid of 2011 & a great time to re-look at basics once again to get some insights for creativity & missing links. One common issue which always keep SEO’s busy in thinking is Link Building. Here are few known but unexplored or less explored / evaluated ways of generating inbound links.

Link Structure : Back to Basics of Link Building

It adds value to the web, looks natural, and looks social to a search engine. For example, using social bookmarking to point to an article, that references a blog, that ultimately points to the Target URL. This type of natural/social link structure has become even more important since the Google Panda Algorithm update.

Here you goto get your link structure in place,

1. Targeted searching
   • Solo SEO : Here you just need to enter the keyword & it will generate the list of links where you can do research about directories & sites related to your keywords. Worth to try.
   • Advanced Search Queries in Google : For ex. You can type allintitle:”keyword” resources site : .org
2. Link Acquisition Tool Read the rest of this entry »

Innovative SEO : Learn & Share All About SEO

Hello Friends,

Its been almost a month since my last post, seems like life is runing too fast these days for me but, this will not keep me apart from checking industry updates & share it with all of you. So, for today, I am going to share a quick summary of updates & changes implemented by Google for entire month. Though, there is no major Search algorithm update but yes, there is some major announcement by Google.

Google Search Updates for May,2011

• Page Load Time : New Update in Google Analytics

We have observed & heard that, Google is working hard to improve the speed of the web & page load time is again one of the important factor taken into consideration for ranking in SERP. To improve the performance of web pages, first we need to measure and diagnose the speed of a page. But things will not stop there, even with page speed measurements, it’s critical to look at page speed in context of other web analytics data. Google has implemented the new code by which we can actually check the pages speed & its contextual effects on overall site performance & ranking.
Uses for the Site Speed Report in Google Analytics

Read more about the code at Official Google Analytics blog

• Google Adwords : Few Important Policy Updates

On May 17th, Google have added three requirements to their existing AdWords policies that cover disclosure and usage of personal information. These requirements will apply everywhere AdWords is available.

1. Clear, accessible disclosure before visitors submit personal information  : You need to clearly describe how any personal information you solicit will be used. Your description must also be easily accessible before site visitors submit their details. Read the rest of this entry »

Innovative SEO : Learn & Share All About SEO

Hello Friends,

Since last few weeks I have been reading many updates on Google penalties on BIG BRANDS websites. Webmaster forum is for the first time discussing openly about link strategy of specific websites & disclosing the hidden patterns & so on. All this make me think about the very basic & one of the foundation concept of SEO i.e. Link Building. If you notice, the only thing common between all the issues recently discussed is their linking strategy (paid links mainly)

So, this indirectly confirms that, Back Links are still the major player in getting the Rankings. No matter what BIG SEO or Internet Marketing Consultant are sharing but the fact remains the same, Get LINKS to GET RANK in Google. The only thing which getting change is the STRATEGY to GET Links. The more innovative your link strategy, the high probability of your chance to getting links & rankings.

5 Innovative Link Building Techniques : Things to learn from BIG Brands

If you want success then either be the best or at-least be different, and thats what exactly applies to Link building too. One need to study & get creative to be innovative with their linking strategy. Here we go with 5 such examples. Read the rest of this entry »

Hello Friends,

Innovative SEO : Learn & Share All About SEO

Since last few days, I have been researching on new changes done by Google in their algo to rank website in their SERP. I will share about the trends & all in my second post but this post is all about the other side of the industry which made me think about the values of a business/ an individual as SEO Professional and ethic of SEO.

Well, during my research I have come across many websites & social media pages/profiles of companies as well as individual. Some of are known to me & some are not, but what makes me think is the way website represents the company, the social media profiles of the companies / individuals and the way its ranking in search engines.

I wont get in much details of these website but would love to share few points which questioned the morality of the SEO profession.

Google & other search engines have shared thier guideline to make the website SEO friendly, but as we know people do try different methods to push their site into Search Engines (Grey hat & black hat methods) but lets talk about WHITE HAT SEO & Ethics of White hat SEO.

1. Even in white hat methods people try to get back-links using directory submissions & Article submissions & all. Now, ideally, you should only get a back-link when someone naturally comes in & refer you (just like RT & Re-share in various social media platforms) but here very rare SEOs there who just wait for others to start giving them backlink. Objective is clear to get links so that their client’s website start getting rank in Search Engines. So, Do we follow PURE WHITE HAT HERE ? We need to think, Isn’t it ? Read the rest of this entry »