Innovative SEO's BlogAmish Keshwani's blog on SEO Tips and tricks for SEO Ahmedabad

Innovative SEO : Learn & Share all about SEO

Hello Friends,

Many of you are following industry updates quite closely & hence I assume that, many of you are aware about the much talked & watched story of Decor My Eyes on NY Times. If not than you can still read it at Search Engine Land as they have covered & analyzed this story very closely.

Well, just to give a brief to those who have not read it yet, New York Times has a great, detailed story out about a merchant with an unusual marketing strategy: be mean to customers. Any publicity, even negative publicity, helps to win with Google’s ranking algorithms.

“Hello, My name is Stanley with DecorMyEyes.com,” the post began. “I just wanted to let you guys know that the more replies you people post, the more business and the more hits and sales I get. My goal is NEGATIVE advertisement.”

It’s all part of a sales strategy, he said. Online chatter about DecorMyEyes, even furious online chatter, pushed the site higher in Google search results, which led to greater sales. He closed with a sardonic expression of gratitude: “I never had the amount of traffic I have now since my 1st complaint. I am in heaven.”

So, Do you really think that Negative Advertisement will help in Online Marketing ?

Negative Reviews & Google’s stand on rankings

Well, to all my surprise, Google have indirectly accepted this on their official blog.

“We were horrified to read about Ms. Rodriguez’s dreadful experience. Even though our initial analysis pointed to this being an edge case and not a widespread problem in our search results, we immediately convened a team that looked carefully at the issue. That team developed an initial algorithmic solution, implemented it, and the solution is already live”

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Innovative SEO : Learn & Share all about SEO

Hello Friends,

Recently, I have came across 3 major updates in Google in this month of October,2010. Since last many days there were no major updates announced by Google as compared to other social media channels so these updates are expected but not explored.

Google SERVER TOOL :

Google is constantly trying to make the web faster & thats the reason, page load time is one of the important criteria in SEO. This new tool of Google optimizes web pages at the server level on-the-fly, with no manual work needed. It’s an Apache server module called mod_pagespeed and Google refer it as add-on to last year’s page speed browser add-on.

Google’s product manager,  Richard Rabbat said, “There are 1.2 million users of Page Speed, but it only tells developers what’s wrong with their web site. We wondered, ‘Can we fix it for them?’”

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Innovative SEO : Learn & Share All About SEO

Hello Friends,

It been a really great feeling to e a part of ever changing Search Industry. Everyday something new comes out & you have to learn, unlearn & re-learn it. Its a continuous process which helps you to grow & stay active every minute, every second. Its changing every time, be it from Google, Social Media or Analytics. This time, its again from Google.

Google NEW

It seems that, Google is really facing some challenges & bit worried with the growth of facebook and may be that’s the reason, we are witnessing the series of update s from Google in last one month.  Google Instant was the last change we witnessed few days back & now, Google has introduced one great facility to all webmaster & SEO professionals to stay updated & that’s, Google NEW.

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Innovative SEO : Learn & Share all about SEO

Hello Friends,

With all of your support & help, to-day, I have achieved one more step in the journey of Web 2.0 Business World. To-day, I have cleared the Web Analytics Individual Qualification Test by Google & secured 90% in the Test

I would like to take this opportunity to thank all my friends & readers of Innovative SEO blog for their unconditional support & motivation till date. Without your support & word of motivation, this wouldn’t have turned a success. A BIG thank you to all of you

Google Analytics Individual

To those who are not aware about this certification, Google conduct the Online test to award this certification & charge US$ 50 as fees for this exam. As my knowledge goes, currently only 121 Google Analytics Qualified Indivudal listed bythe Google.  Anyone can go & verify the person name to check his/her certification status.

Tips to clear GA Exam

To all my readers who are in this field & looking forward to clear the Google Analytics Individual Qualification Test by Google,  I would like to share few tips with you to help you achieve it with more ease & comfort. Read the rest of this entry »

Innovative SEO : Learn & Share All About SEO

Hello Friends,

Recently, Google has announced the Search Event to present the series of new updates coming up at Google.  Google has been acting a little mysteriously this week and with a press conference due tomorrow (Wednesday 8 September).  The first piece of the announcement arrived last week when a selected number of people were sent invites to a Google press conference in San Francisco. The invites said that Google would be sharing its “latest technological innovation” and would be offering “an inside look at the evolution of Google search”.

If you are in the industry since last few years, you might be aware about the similar event Google has carried out last year when they announced the Google Squared, Rich Snippets and Google Sky. It seems that, Google is coming with series of changes tomorrow & will announce in the event organized.

Google Search Event : New Updates coming

Google’s announced a special press event for next Wednesday on search that “you won’t want to miss.” Here’s what the invite says:

We invite you to join us on Wednesday, September 8, to share our latest technological innovation and to get an inside look at the evolution of Google search. Speakers include:

• Marissa Mayer, VP, Search Products & User Experience
• Johanna Wright, Director of Product Management
• Ben Gomes, Distinguished Engineer
• Othar Hansson, Senior Staff Software Engineer

It’s an event you won’t want to miss.

A well know SEO blog, SEO Round Table reported this changes today. SEO Round table reported,

Google told me “today’s doodle is not related to a birthday but is fast, fun and interactive, just the way we think search should be.”

So, What will be the highlights ? Read the rest of this entry »