Innovative SEO : Learn & Share All About SEO
Its been a long break since the last post here @Innovative SEO, but with the new year, here we are back with new information, views & thoughts on SEO & Internet Marketing.
Well, this post is about Google Plus. Since last few days, this new Google plus search implementation has created a hype in the news so I was really curious to know what exactly it is & how it affects the search pattern. This post is in two parts, In the first part, its all about how Google pickup trends & analyse the data. Yes, Google is constantly watching you with your permission
Google Plus | Better or Bitter :
Well, its all on you that how you want to make it. Yes, seriously, its all on you that what you want to show who you are to Google or what you want Google to know you. Its as good as helping any browser to understand your behavior pattern & give you suggestions. If you are an informed searcher or advanced user, then its easy to trap google & show what you want to show. You might get surprise if you login to your plus account or simple google account & check your webhistory. You will be amazed by knowing that how detailed way google analyze your search pattern & using it to their business. Here are few screenshot that will help you to understand.
Now, If you are an Google Adwords advertiser, you may relate this with Google’s Interest based targeting option
Here is another example,
Now, You can relate this with frequency caping / click fraud issues on Google Adwords
There are couple more, With the help of your Web history, Google even know what you are searching on Google Maps.
And here something more interesting, Google even tracks what kind of books you are interested into. Remember that Sponsorship listing under Google Product search Platform, may be there in near future you will find Interest based targeting
But, beware, if you are searching for images or videos, automatic suggestion may come from your web history
So, this is all about how google categories individual search history pattern & using it for analysis. Now, this just not help Google in their advertisement business but also help in giving related results to individual user based on search pattern, So, if you think that the new Google plus search is exclusively based on your plus profile, you are making a mistake here, its a combination of both, your personal web history + your google plus profile data. In the next post, will share some interesting trends of plus search results. Till then, don’t forget to check out your web history & clean unwanted urls
About Amish Keshwani
Amish Keshwani, Google Analytics Qualified Individual, Digital Media Marketing Professional with 8+ years of experience in the Search Industry, earned expertise in SEO (On Page, Off Page optimization), SEM (Google Adwords, Yahoo, Bing & other paid marketing sites), Social Media Marketing, Email Marketing & other indirect approaches of Online Marketing. Read more about Amish Keshwani