15

Mar

2010

Web Analytics Wednesday Ahmedabad (WAW)

Posted by Amish Keshwani | Comments : (5)

Category : Web Analytics

Tags: ,

Innovative SEO : Learn & Share All About SEO

Hello Friends,

As you all know, I am a big fan of Web Analytics & promote it to all. Many of you might be knowing that, there is an International Event called WAW (Web Analytics Wednesday) which has been started by a very well known Web Analytcis Practitioner “Eric T. Peterson”. Normally, these kind of events used to be held at US, UK & Canada, but since last 2 years, We were fortunate enough to get this Event at India. Last year, the same kind of events were organized at Banglore, Chennai & Hyderabad.

And, NOW, With lot of cheers, I am happy to announce that, We got got an opportunity to get this event to our own “Ahmedabad”. This event is hosted and managed by IMJ. Internet Marketing Journal (IMJ) is a result of combined efforts by industry experts. Credit goes to my industry friends (Dipali, Kaushal & Jaydip) to organize WAW – Ahmedabad event . It will be for the first time in North-West India where such kind of events are going to be held. The agenda of this event is to share and discussion about the Role of Web Analytics Insights in the Business.

Yup, WAW- Ahmedabad sounds so good to me :)

I would like to invite all of you people to attend this event. We will have a great presentations during this event (Might be few speakers who have presented their knowledge in Google India seminars last year will going to speak in this event)

Please visit the below URL to send your RSVP Contunue Reading

11

Mar

2010

URL Shortening Service : The Otherside of business

Posted by Amish Keshwani | Comments : (1)

Category : SEO, Social Media

Tags: ,

Innovative SEO : Learn & Share All About SEO

Hello Friends,

In the morning, I was reading one of the online newsletter which I have subscribed to get updated with the industry news. It was basically a marketing newsletter which logically described the reason to buy a product, but the arguments have inspired me enough to think more about the topic & I thought that, it might inspire you too :)

Link Shortening Services : Risk or not to risk ?

Being in the search industry for 5+ years, I have witnessed many changes and updates  of the search industry and I have learned that, it’s very important to analyze any new services before using it. One of the such most popular service is “URL shortening services”

Before going further, lets discuss WHY people felt need of such service. With the increase in usage of micro blogging sties like TWITTER where there is limitation of 140 characters; people felt a need to some solution to shorten the URL, so that they can utilize the 140 characters at most. Not only Twitter, LinkedIn & other such Social networking sites have put this limitation on the users. Few of the market watchers caught this opportunity & introduced the URL shortening service to help the people and that too free :)

The Other side of the business

Now, every new invention has 2 sides, following this universal rule, many spammers have start taking a benefit of the other side of this new service.   Contunue Reading

02

Mar

2010

Social Media Monitoring : Whos talking

Posted by Amish Keshwani | Comments : (2)

Category : SEO, Social Media, Web Analytics

Tags: ,

Innovative SEO : Learn & Share All About SEO

Hello Friends,

To-day I came across an amazing site which enables us to measure / monitor the social media impact on specific keyword/ services /products. As we know that,Search Industry always keep improving, 10 years back ,we were talking about Google, then industry move one step forward to specific Directories search, then Other Search Engines & Now, we are talking about Social Media. Many companies now working towards “Brand Marketing” / “Reputation Management“. Companies & specifically Big Brands are working towards Social Media & much concerned about what people are saying about their brands. So, SEO & Web Analyst are started looking for options where they can monitor the activity & help companies to improve their identity on the web.

Social Media Monitoring : Whos talking

To-day , I just came across to this site & find it amazing. It really helps to track in majority of sites & that too “FREE”. Contunue Reading